• 21 Oct 2025

In a groundbreaking move, Sweden has become the first country in the world where doctors can prescribe travel as part of a wellness treatment plan. This innovative initiative, known as "The Swedish Prescription," allows healthcare professionals to recommend trips to Sweden to improve patients' mental and physical well-being. The campaign, launched by Visit Sweden in collaboration with medical experts, aims to highlight the therapeutic benefits of Sweden's natural landscapes, outdoor activities and cultural experiences.

The Concept of "The Swedish Prescription"

The Swedish Prescription is not a traditional medical treatment but rather a wellness initiative that encourages individuals to explore Sweden's vast natural beauty and rich cultural heritage. The program is designed to complement existing healthcare treatments, offering patients an opportunity to rejuvenate and recharge in a serene environment.

Patients interested in participating can download a referral form from Visit Sweden's official website. This form can then be presented to their healthcare provider, who can discuss the potential benefits of a Swedish getaway as part of the patient's overall wellness plan.

Scientific Backing and Health Benefits

The concept of prescribing nature-based activities is supported by scientific research highlighting the positive effects of spending time in natural settings. Studies have shown that immersion in nature can reduce stress, lower blood pressure and improve mood and cognitive function. Sweden's pristine forests, tranquil lakes and clean air provide an ideal setting for such restorative experiences.

Activities included in the Swedish Prescription encompass a range of nature-based and cultural experiences. These include forest walks, sauna sessions, cold-water plunges, foraging and participating in Swedish traditions such as fika (a coffee break accompanied by pastries). These activities are designed to promote relaxation, enhance social connections and foster a sense of well-being.

A Global First in Wellness Tourism

Sweden's initiative marks a significant shift in the approach to wellness tourism. By integrating travel into healthcare, Sweden is positioning itself as a leader in promoting holistic health practices. The campaign encourages individuals to view travel not just as a leisure activity but as a vital component of maintaining and improving health.

The Swedish Prescription also underscores the importance of preventive healthcare. By encouraging patients to engage in activities that promote well-being, the program aims to reduce the incidence of stress-related illnesses and improve overall quality of life.

How to Access the Swedish Prescription

To take advantage of the Swedish Prescription, individuals can visit Visit Sweden's official website to download the referral form. This form provides information about the program and outlines the steps to discuss the initiative with a healthcare provider.

It's important to note that while the Swedish Prescription offers a unique approach to wellness, it is not a substitute for medical treatment. Healthcare providers are encouraged to use their clinical judgment to determine the suitability of this program for their patients.

Sweden's pioneering initiative to allow doctors to prescribe travel as part of a wellness treatment plan represents a bold step forward in integrating travel and health. By promoting the therapeutic benefits of nature and culture, Sweden is setting a new standard in wellness tourism and encouraging individuals worldwide to prioritize their health in innovative ways.